91ɫ

Students in class

Department of Sport Management

Shaping The Game

The Sport Management program is the largest undergraduate major in the College of Business. Opportunity and versatility are two reasons that draw students to the Department of Sport Management to earn their BSBA degree.  about their experiences.

Through the Sport Management major, students gain a solid business foundation that can lead in many directions, from scouting for the NFL to being a producer for ESPN. Our impressive alumni roster reveals the many exciting career paths our graduates have taken in this exciting and rewarding multibillion-dollar industry.

Leveraging the strengths of Western New England University’s expertise in sport management and leadership education, the Master of Science in Sport Leadership and Coaching is a game-changing program. The 30-credit program offers two cohort tracks in Athletic Administration and Athletic Coaching. The program is taught by expert faculty from the Department of Sport Management and nationally renowned Klein Group Instrument (KGI®) leadership creator Dr. Robert Klein.

Center for International Sport Business

As sport is a global industry, we help out students enhance their worldview through the Center for International Sport Business (CISB). The Center invites sport figures from around the world to speak on campus. It also sponsors seminar trips to international sporting events around the world. Past trips have included the Olympics Games and the FIFA World Cup, with new events and destinations for the future!

CISB

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Outdoor headshot of 91ɫ Professor Ethan Jiang

91ɫ Professor Ethan Jiang Shares Expertise on Car Insurance Trends in Massachusetts

College of Business Professor Ethan Jiang provides practical tips and insights on how Massachusetts drivers can make informed financial decisions about car insurance.

University News, Business, Faculty
Five 91ɫ basketball players, 3 men and 2 women, line up for a photo in jerseys and headbands.

91ɫ Basketball Players Team Up with 413 Elite Foundation to Support Springfield Youth 

91ɫ basketball players joined forces with the Springfield-based 413 Elite Foundation to inspire local youth through the sport of basketball. 

University News, Business
Students stand around table top poster presentation of their project called Club Caddy.

91ɫ Celebrates Innovation at 10th Annual Product Innovations Showcase

91ɫ hosted its 10th Annual Product Innovations Showcase at Rivers Memorial Hall. The event highlighted the ingenuity of students from the University's Product Development and Innovation (PDI) course.

University News, Business, Engineering