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Paul Costanzo

Paul Costanzo headshot
Sport Mgt
Professor of Sport Management and Marketing
College of Business
Associate Dean College of Business
Management
Interim Chair of Management
217 Churchill Hall
Phone: 413-782-1721

Education

Ph.D., University of Connecticut
M.A., University of Connecticut
B.A., University of Connecticut

Background

Scholarly Works

Journal Articles

Costanzo, Paul J. (2013). Revisiting Cognitive Dissonance Theory: Pre-Decisional Influences and the Relationship to the Consumer Decision-Making Model, Atlantic Marketing Journal, Vol. 2, (1), Article 3.

Conference Proceedings

Costanzo, Paul J. (2012). Revisiting Cognitive Dissonance Theory: Pre-Decisional Influences and the Relationship to the Consumer Decision-Making Model, Atlantic Marketing Association Conference, Williamsburg, VA.