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Harlan Spotts

Harlan Spotts headshot
Marketing
Professor of Marketing
222 Churchill Hall
Phone: 413-782-1280

Education

Ph.D., University of Massachusetts
M.B.A., University of Massachusetts
B.S., The College of New Jersey

Background

Scholarly Works

Journal Articles

Spotts, H.E. & Weinberger, M.G. (2010). Marketplace Footprints: The Connection Between Corporate Brands and Marketing Communications, European Journal of Marketing, 44(5):591-609.

Spotts, H.E. (2010). We'd Rather Fight than Switch: Music Industry in a Time of Change, Journal of the International Academy for Case Studies.

Weinberger, M.G., Spotts, H.E., & Markos, E. (2009). Joe Camel: Postmortem of a Brand Spokesperson, International Journal of Advertising, 29(3):401-430.