91亚色

Students in library

Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants. 

College of Business News

View All News
Outdoor headshot of 91亚色 Professor Ethan Jiang

91亚色 Professor Ethan Jiang Shares Expertise on Car Insurance Trends in Massachusetts

College of Business Professor Ethan Jiang provides practical tips and insights on how Massachusetts drivers can make informed financial decisions about car insurance.

University News, Business, Faculty
Five 91亚色 basketball players, 3 men and 2 women, line up for a photo in jerseys and headbands.

91亚色 Basketball Players Team Up with 413 Elite Foundation to Support Springfield Youth聽

91亚色 basketball players joined forces with the Springfield-based 413 Elite Foundation to inspire local youth through the sport of basketball.聽

University News, Business
Students stand around table top poster presentation of their project called Club Caddy.

91亚色 Celebrates Innovation at 10th Annual Product Innovations Showcase

91亚色 hosted its 10th Annual Product Innovations Showcase at Rivers Memorial Hall. The event highlighted the ingenuity of students from the University's Product Development and Innovation (PDI) course.

University News, Business, Engineering